SARFT's "Micro-drama+" Action Plan
National Radio and Television Administration · Policy on Integrating Short Dramas with Cultural Tourism to Drive Empowerment
Policy Overview
The National Radio and Television Administration has launched the "Micro-Short Drama+" initiative to deepen integration between micro-short dramas and the cultural tourism sector. By showcasing local culture, natural landscapes, and human stories through short-form content, the plan aims to support rural revitalization and enhance urban branding. It encourages collaboration among local cultural tourism departments, film production studios, and platforms to create a series of high-quality micro-short drama works that reflect regional characteristics and cultural depth.
Core Objective
- •Drive deep integration between micro-dramas and the cultural tourism industry to create new consumption scenarios like "Travel with Micro-Dramas."
- •Leverage local cultural resources to promote traditional Chinese culture through short dramas.
- •Cultivate high-quality micro-drama content to elevate the industry's overall creative standards and influence.
- •Drive cultural and tourism consumption upgrades, boost local economic growth, and create jobs
Key Areas of Support
Rural Revitalization
Focus on building beautiful rural areas, inheriting intangible cultural heritage, and preserving local culture to showcase the new look of rural China in the new era.
Urban Memory Theme
Uncover the city's historical heritage, old street stories, and local customs to shape a distinctive cultural IP.
Intangible Cultural Heritage Inheritance
Showcase traditional crafts, folk arts, and intangible cultural heritage to promote living transmission.
Natural Scenery
Showcase scenic landscapes, ecological views, and geological wonders to promote sustainable tourism.
Support policies
- •Subsidy:Provide creative funding for high-quality projects selected under the "Micro-Drama+" initiative, with up to several million yuan per project.
- •Shooting Location:Coordinate with local cultural and tourism departments to provide filming location support and reduce production costs.
- •Promotion:Promote jointly via the broadcast and TV media matrix and mainstream video platforms.
- •Award and RecognitionEstablish special awards to recognize outstanding works and teams.
- •Industry MatchingOrganize industry events such as startup pitch sessions, copyright trading, and global expansion matchmaking.
Eligibility Criteria
- •The declaring entity must be a legally registered enterprise, institution, or social organization.
- •The theme of the work must align with the core socialist values and promote a healthy, positive message.
- •The work must reflect the integration of culture and tourism, featuring distinct regional cultural identifiers.
- •Video duration is typically 1-10 minutes, with clear quality and professional production.
- •Obtained relevant administrative licenses; no copyright disputes
Application Process
- Log in to the official website of the National Radio and Television Administration or a designated platform to submit your application materials.
- Initial Material Review: Preliminary evaluation of eligibility and content
- Expert Review: Industry experts conduct a comprehensive evaluation of shortlisted entries.
- Public List: Publish the list of selected projects for public oversight
- Program Support: Sign support agreements with selected projects and implement supporting policies.
- Production: Execute the shooting plan as scheduled.
- Acceptance Assessment: Submit upon completion for evaluation of support effectiveness.
Contact Us
For project applications, policy inquiries, or other needs, we recommend contacting the provincial Radio and Television Bureau in your area first.