Attendee Introduction
5 Major Themed Events · A Comprehensive Cultural & Tourism Spectacle
Special Forums, Digital Cultural Tourism, Short Drama Resource Matching, Intangible Cultural Heritage Exhibitions, and Engaging Cultural Creative Events
Special Forum
High-Level Forum on the Short Drama Industry in Cultural Tourism
Bringing together industry leaders and experts to deeply explore hot topics such as trends in smart cultural tourism, digital transformation pathways, and the empowerment of cultural tourism through short-form dramas.
Core Content
- Smart Scenic Area Construction Standards and Practices
- Cultural Tourism Short Drama IP Incubation and Commercialization
- Digital Technology Drives Cultural Tourism Innovation
- Rural Revitalization and Integrated Development of Culture and Tourism
Special Guest
- Relevant leaders from the Ministry of Culture and Tourism
- CEO of a Leading Cultural and Tourism Enterprise
- Higher Education and Cultural Tourism Research Expert
- Head of Short Drama Platform
Digital Cultural Tourism
Digital Cultural Tourism Innovation Exhibition
Showcase the latest digital cultural tourism technologies and application cases, including VR/AR experiences, digital twins, AI-guided tours, metaverse tourism, and other cutting-edge innovations.
Core Content
- VR/AR Immersive Experience Zone
- Digital Twin Scenic Area Showcase
- AI-Powered Guided Tour System
- Metaverse Cultural Tourism Scenarios
Participating Institutions
- Digital Cultural Tourism Solution Provider
- Smart Tourism Platform
- Cultural Tourism Ecosystem Partnership
- AI-powered Cultural Tourism Applications
Inbound and outbound tourism resource matching
International Cultural Tourism Resource Exchange Conference
Build a platform connecting domestic and international cultural tourism resources to foster cross-border cooperation, drive the global expansion of Chinese cultural tourism brands, and facilitate the introduction of international resources.
Core Content
- Inbound Tourism Marketing
- Outbound Tour Development
- International Cultural and Tourism Project Cooperation
- Cross-border Payment and Settlement Services
Participating Institutions
- Representatives of National Tourism Organizations
- Head of International Travel Agency
- Airline Partners
- Cross-border E-commerce Platform
Intangible Cultural Heritage Exhibition
Living Performances of Intangible Cultural Heritage
Showcase national and provincial intangible cultural heritage projects through live performances, interactive experiences, and skills transmission to revitalize them.
Core Content
- Traditional Crafts Exhibition
- Folk Art Performance
- Intangible Cultural Heritage Experience
- Intangible Cultural Heritage Creative Products Exhibition and Sale
Event Highlights
- Zhejiang Kiln Firing Techniques
- Jiangnan Sizhu performance
- Traditional paper-cutting art
- Folk Dance Performance
Cultural and Creative Activities
Cultural and Creative Design & IP Licensing Conference
Focus on cultural creative product design, IP licensing operations, and the development of the cultural creativity industry. Build a platform connecting designers, brands, and investment firms.
Core Content
- Cultural and Creative Product Design Competition
- IP Licensing & Partnership Inquiries
- Cultural & Creative Brand Launch Event
- Design Trends Showcase
Event Highlights
- Cultural & Creative Market
- Designer Workshop
- IP Roadshow Session
- Creative Salon
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